MOTORIST INFORMATIONAL SIGN PROGRAM
Each year over 94,000,000* people travel the Atlantic City Expressway. This important roadway serves as the primary highway for people traveling to and from the Atlantic City region. Forty four miles long, the Atlantic City Expressway provides motorists easy access through Atlantic, Gloucester and Camden counties. To the east, the Expressway is anchored by Atlantic City and to the west, Route 42, which is about 10 miles east of Philadelphia. The Expressway is also the direct road from the greater Philadelphia area to all South Jersey shore communities and connects motorists to the highly traveled Garden State Parkway.
The Atlantic City Expressway Motorist Informational Sign program provides for the installation and maintenance of a business logo panel on a blue Motorist Service sign along designated freeways and interstate interstate highways. The logo signs identify and provide directional information to eligible facilities that offer food, gas, lodging and attractions.
The South Jersey Transportation Authority, operators of the Atlantic City Expressway and the Atlantic City Expressway Connector, have authorized these installations of specific service signs within the highway right-of-way.
The Atlantic City Expressway Motorist Informational Sign program is designed to provide businesses the opportunity to have name and logo signage directly at the applicable exit on the Atlantic City Expressway. This direct exposure to the over 250,000* people that travel the roadway daily are strategically placed at many exits. Sponsors are recognized by their company name and logo on a logo panel measuring 36″ x 60″, directly before their exit on the Atlantic City Expressway with an unobstructed view to all vehicles. All signage will be produced and installed by the South Jersey Transportation Authority operator of the Atlantic City Expressway and the Atlantic City Expressway Connector.
* Source: South Jersey Transportation Comprehensive 2008 Annual Report. 67.7 million cars, 1.39 people per car, approximately 94 million people.